Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.
• Delivers 96% color retention after 10 washes*
• Extra gentle cleansing without stripping color
• Brightens, illuminates, and adds luminous, glossy shine
• Dramatically increases tensile strength and elasticity while nourishing and smoothing
• Never dries out hair like typical purple shampoos
• Provides unsurpassed color and heat protection